Human Race: ASO and the future

220: You already organise some Tour de France-themed single day bike races, but what impact will the buyout have on your multisport events? Can we expect to see Human Race expand into long-distance triathlon and duathlon events?


Nick Rusling: Good question. Although ASO don’t organise triathlons currently, with Human Race in the ASO family they’ve just acquired 26 years of triathlon experience. We still have people working on those events who started in 1990. ASO love triathlon and our calendar of events was a key part of why they wanted to buy Human Race. We added a middle-distance race at the Woburn Abbey Triathlon this year also (the WoBurner). We’ve begun long-term planning conversations already about what the future can hold for us together and it’s a case of watch this space in terms of triathlon and duathlon.

The popularity of duathlon in France eclipses the UK’s love for the sport. Does this represent a major opportunity for the growth of run/bike/run events in the UK?