No celebration is complete without this popular Omani Halwa

MUSCAT: Why do food delivery apps in Oman have tie-ups with popular Halwa retailers? The answer is simple: No celebration is complete without a helping of the delicious silky smooth Omani halwa.

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And Halwa sales soar particulary during Eid.

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“There are different categories to distinguish this unique sweet dish. The addition of nuts renders a certain status to this dish, so also the packaging. For boxes that go as top-level corporate gifts, we use silver box containers and wrap them with special paper which are either hand-painted by well-known artistes or block printed with unique designs.” said Rehana Siddique, an Indian housewife from Hyderabad who runs a corporate gift concept store in partnership with her Omani friend.

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Of late, a lot of Omani halwa retailers are also running a thriving production facilities of halwa. These companies have as their customers, hotel chains, fine-dining restaurants and wedding planners. Many leading hotel chains in Oman have a customary reception of greeting the guests with a plate of halwa.

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A platter of the delicious dish is kept covered for guests to indulge in, along with hot unsweetened kahwa. The tradition of Halwa and Kahwa (Arabic Coffee) is an age-old custom among Omanis and it still continues.

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Rashid Ahmed, known in Barka town as one of the best halwa-makers, says that Eid time is always a high-period for sales. “Barka is still a traditional place where celebrations are carried out in customary style. I have steady and loyal customers who have been ordering halwa during Eid and wedding times. This year’s sale seems better than last year.”

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Mahmoud Al Hadidi, owner of popular retail outlet that has shops across Oman, says that the traditional halwa has undergone transformation to appeal to health-conscious people. “Making halwa with date pulp and adding a lot of nuts like pine and walnut have become common now. Many think this is healthier than using corn flour.”

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