Sanders rolls out seven-figure ad spot in Iowa

Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) placed the first television ad buy of his 2020 presidential campaign on Tuesday, a seven-figure spot in Iowa that casts the senator as a “fighter” capable of taking on President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE. 

The campaign is dropping $1.3 million to air the ad in the Hawkeye State over the next two weeks, Sanders’s campaign said. Two versions of the ad — a 30-second and 60-second version — will hit the airwaves on Thursday.


“Whether it was Wall Street, the drug companies or other powerful special interests, Bernie has taken them on for us,” a narrator says in the ad, before turning the attention to President Trump.

“Now, our country is at a turning point,” it continues. “A dangerous demagogue tearing our nation apart, hard-working people betrayed by Trump, a health care system that makes enormous profits for drug and insurance companies, and a planet on the brink of a climate disaster. In this moment, we need a fighter. Bernie Sanders.”

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The ad rollout in the crucial first caucus state came as Sanders’s campaign announced a staggering $25.3 million fundraising haul for the third quarter of the year, the most announced by any candidate in the Democratic primary contest so far. He also transferred an additional $2.6 million from other campaign accounts.

Only two other candidates, Sen. Cory BookerCory Anthony BookerRand Paul introduces bill to end no-knock warrants Black lawmakers unveil bill to remove Confederate statues from Capitol Harris grapples with defund the police movement amid veep talk MORE and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE, have publicly announced their third-quarter fundraising totals. Booker’s campaign said he raised more than $6 million over the past three months, while Buttigieg raked in $19.1 million in the same time frame.

Sanders’s fundraising announcement and the subsequent ad rollout suggest that he’s looking to quash the narrative that his campaign is in decline. 

Several recent polls have shown his support slipping nationally and in critical early primary and caucus states. Meanwhile, campaign shake-ups in Iowa and New Hampshire, the first two states to vote in the presidential nominating contest, have fueled speculation of internal turmoil. 

Indeed, Sanders’s foray into paid television advertising is coming earlier this cycle than it did during his first presidential bid, when he waited until November 2015 to go on the air. But unlike that cycle, when he cast himself as a progressive foil to the eventual Democratic nominee Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE, Sanders now faces several challenges, including a chief ideological rival in the form of Sen. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.).

The upcoming TV ad campaign in Iowa largely tacks with the themes of economic and social inequality that have been ubiquitous in Sanders’s campaign; it references his efforts to take on the financial services industry and pharmaceutical giants.

But it opens with a quote from Sanders, recalling how “living in a family that struggled economically powerfully influenced my life and my values.” The Vermont senator has addressed his upbringing and family life infrequently on the campaign trail, despite urgings by some allies, who have argued that he needs to do more to personalize his candidacy.

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