Strava Premium users to receive free Zwift

Strava has announced a partnership with Zwift, a leader in fitness entertainment for indoor cycling. Every year, Strava Premium cyclists will now receive two consecutive free months of Zwift, the premier multiplayer online indoor cycling experience. Strava Premium cyclists will be offered two free months of Zwift starting in early November.


“We want Premium athletes to have the most engaging experience possible – all year long, whether they’re indoors or outdoors,” says David Lorsch, Strava’s VP of Strategy and Business Development. “This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership.”